When I embarked on the journey to create a Mother’s Day Campaign I actually didn’t plan to do it. I was just having food with my boyfriend and the idea just came up to my mind. The challenge was to craft a campaign that not only celebrated mothers but also aligned seamlessly with McDonald’s identity. Here’s a look at the process and thought behind this campaign.
The Creative Process
The first step was brainstorming. I wanted the ad to be simple and relevant. With this in mind, I created a few variations of the campaign. Different hair, heads and copy. But at the end I remember what Anthony my Art and Copy teacher told me… KISS no KILL.. Keep It Simple Strategic.
Meaning Behind the Decisions
The idea behind the “The mom and the child” was to create a tangible way for families to show appreciation to their mothers… it carried messages that celebrated the strength, love, and care that mothers provide every day.
Digital Engagement
To extend the campaign’s reach, I posted the initiative on LinkedIn and so far we have 13k views. This not only generated user content but also created a sense of community and shared celebration.
Reflection
Creating this campaign was a rewarding experience. It taught me the importance of blending creativity with empathy and strategic thinking. By focusing on what Mother’s Day means to our audience and how McDonald’s could play a part in their celebration, we crafted a campaign that was both meaningful and effective. My advice its… post it, show your ideas and the work you can do!
I hope this behind-the-scenes look gives you a glimpse into the process and thought that went into the Mother’s Day McDonald’s campaign. It was a joy to create, and I’m excited to see it featured on the Seneca Marketing Club’s platform. If you have any questions or need further details, feel free to reach out.
Warm regards,
Lara Matallana
CAB Program