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Mission
The goal of our club will be focused on expediting the knowledge learned and the skillset required to succeed. We aim to serve as a place to gain insight into the multiple roles within the design process. We will promote teamwork, cultivate creativity, and will gain valuable experience. The correlation between design, media, and client KPI will be essential for all students at Seneca@York. We aim to further exceptional students by interacting with local businesses. Our club will have access to real clients and work on actual marketing briefs.

Students can pitch their ideas to a board run by interested faculty and club staff typical of a creative team structure. The club will be open to any student, providing a minimum of 85% is achieved relative to the project submission required, and based on project-by-project need assessment.

Students will gain the confidence required to create and articulate their ideas in an easily digestible way when presenting to clients.

Skills learned in this club include networking, creative brief analysis (KPIs) and, brainstorming. Offered to all Seneca@York students, participants will gain real-life skills and access to local small businesses. Our club promises to create powerful experiences built on relationships that allow the student body to further its education by working with other programs. It will be an opportunity for students who want to advance their network, a crucial element for success post-graduation.

"Design is not just what it looks like and feels like. Design is how it works" Steve Jobs

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